With the emphasis on the reality of consumer needs, value, and the integrity of the fine jewelry and diamond industry, DIAMONDS by kathy ireland® is very much aligned with the tenants and highest standards of ethical conduct, education, accreditation, and re-certification of retailer membership to the American Gem Society, a jewelry association comprised of top jewelers in the US and Canada.

Subjected to the highest responsible and exacting control of industry standards, DIAMONDS by kathy ireland® maintains consumer knowledge, and transparency, as mirrored in the professional qualifications associated with the AGS.

The trusted and shared visions, ethics, and credentials, cemented through the elite membership with the AGS both establish and elevate the credibility of the DIAMONDS by kathy ireland® Brand.